THE HAPPIEST HOME STORE

THE HAPPIEST HOME STORE

Who are we 

Freedom Tree is a Design and Color Strategy Studio based in the gritty industrial heart of Mumbai. Our niche consulting practice has expanded into a joyous design brand with multiple home stores and an online presence.

What we do 

As concept creators, we understand emerging lifestyle trends and their influence on products of daily use. Acting as a ‘finger on the design pulse’, we identify what is new and cutting edge and then translate it into persuasive products and inspiration.

Why we're different 

At Freedom Tree, we design with joy, no pretence, and dollops of relevance. Bold and graphic in color, there’s always something unique and unexpected. Our ranges are designed in-house and produced in India, seamlessly blending identity and eclectic design elements.

Freedom Tree World

The 15th Year

Our Story

For Free People

Freedom Tree is an Indian design house that inspires you to express your individuality at home and in life. Our bold prints and fresh colors are a sign of relentless optimism. Beginning with our first store in 2010, our promise remains to bring you ‘Good Design Everyday.'

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It all began 40 years ago, with India’s first home store

Freedom Tree took root as Takete Maluma in 1995, with a vision to bring about change in the way people curated their homes. The idea was to allow people the freedom of personal self expression, making their homes a creative playground. We wanted to capture the zeitgeist of the 90s and present busy working people with a choice of ingredients for joyful homes.

Freedom Tree, as we know it, was born in 2010, on the foundation of a strong Consulting Practice. Freedom Tree is bright and filled with life, synonymous with happy colours, and bold prints that seamlessly transition from the designer’s drafts onto fabric, furniture, apparel, ceramic dinnerware, and cupboards brimming with curiosities. Our aesthetic swirls with colour and pattern and creative risk-taking,

"I see a home as a nurturing place for my family and friends. Filled with joy, it is easy to relax here.”

Latika Khosla, Founder-Director Freedom Tree Design

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Who are we

Freedom Tree is a Design and Color Strategy Studio based in the gritty industrial heart of Mumbai. Our niche consulting practice has expanded into a joyous design brand with multiple home stores and an online presence.

What we do 

As concept creators, we understand emerging lifestyle trends and their influence on products of daily use. Acting as a ‘finger on the design pulse’, we identify what is new and cutting edge and then translate it into persuasive products and inspiration.

Why we're different 

At Freedom Tree, we design with joy, no pretense, and dollops of relevance. Bold and graphic in color, there’s always something unique and unexpected. Our ranges are designed in-house and produced in India, seamlessly blending identity and eclectic design elements.

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“Freedom Tree has become a celebration of contemporary India, merging traditional handicrafts with bold, fresh and relevant designs.”

- Elle Decor Magazine, India

The art of form and color, for happy and REAL homes

Our founder Latika, personally believes in that living with color is being surrounded by happiness. Creations are made to be enjoyed. The human touch, the perfectly-imperfect can be seen in print drawings and objects we design. We design products to be loved for years to come. Abstract patterns, bold shapes and colors for free spirited living. Childlike naiveté in approach and form is encouraged for originality. Tropical and indigenous traditions are woven into a storied narrative, reflecting on our cultural zeitgeist.

More on Purposeful Design >

A Creative Community, the work of many hearts and hands

Freedom Tree’s work is a collaborative process of co-creation with master craftsmen, some of whom have worked alongside us for almost four decades. In the time spent together there is an exchange of experience, technique and fresh ideas flow between our designers and these creative partners.

This creative playground is our community of artisans, with whom we push boundaries. While prints and forms can be timeless, techniques are constantly evolving. Iconic designs are translated across materials and product lines. They are revived in tens of different colors, scaling materials and extending design language as they evolve with time.

More on Sustainable Craft >

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Ingredients to create joyful, bold, yet livable homes

Our striking design, vivid color,eye-catching graphic patterns travel seamlessly across multiple surfaces.

See What’s New >

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Freedom of choice

Through this exuberance, we givepeople the Freedom of Choice and nudge you to take a leap of faith.

Explore Dining Collections >

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Our Design stores

Each store is a discovery in a bold new space that reflects the neighbourhood and its free people. Come home to Good Design Everyday.

Visit Our Stores >

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Design Services

Setting up a new home or refreshing a few spaces? Let us help you make it beautiful. Our team of design experts can work alongside you to imagine, style, and create a space that is YOU.

Let Us Guide You >

Based in the gritty industrial heart of Mumbai, Freedom Tree is a Design and Color strategy studio. Our niche consulting practice has grown into joyous home stores in Bengaluru, Goa, Mumbai, and an online presence. We bring to you, versatile pieces that celebrate the modern Indian sensibility that has a global appeal.

Visit our Stores >>

Our Legacy / timeline

Our journey began with ‘Takete Maluma’ almost 30 years ago. Based in Mumbai, the store was India’s first interaction with a contemporary design brand for home. Eclectic and edgy, with a global color scheme and quirky product mix, it found a strong resonance with the city’s evolving vibe and it’s people.

"I see a home as a nurturing place for my family and friends. Filled with joy, it is easy to relax here.”

– Latika Khosla, Founder-Director Freedom Tree Design 

Our Values

Integrity

Everything we do, builds around the real and true.

Joy 

We practice JOY to give delight to others. 

Maverick

As risk-takers, our curiosity makes us chase sparkling thoughts. 

Our values

Everything we do builds around the real and true.

We practice JOY to give delight to others. 

As risk-takers, our curiosity makes us chase sparkling thoughts. 

The Work of Many Hearts and Hands

Everything at Freedom Tree is designed in-house and made in India. Handcrafted with local materials, traditional techniques, with a contemporary twist.

Read our Textile Design Story >

Read our Ceramics Maker Story >

We are makers. Our in-house design team conceptualises all our designs and products in-house. We work with artisans and small-scale producers across India to beautifully paint, weave, print, scrape and form each of our uniquely designed textiles, ceramics, and furniture for your contemporary home.

Experimentation in cuisine, craft, cinema, architecture has permeated all aspects of life. We are a part of this movement. From cutting edge styles to bold prints and colourful hues it’s all about expression. From early sketches to the finished product, each Freedom Tree piece traverses a journey and is a labour of many heads, hearts and hands.

Brand Updates

Responsible Design

At Freedom Tree, we stand for design that is striking, unpretentious, enduring, and responsible. For us, being environmentally sustainable starts with making the right design choices, examining the whole production process, and understanding the lifecycle of a product.
READ MORE >>

Responsible Design

At Freedom Tree, we stand for design that is striking, unpretentious, enduring, and responsible. For us, environmental sustainability begins with making thoughtful design choices, examining the entire production process, and understanding the lifecycle of each product.
READ MORE >>

Sustainable Craft

From the very beginning, Freedom Tree has celebrated a modern Indian aesthetic while showcasing the skills and materials drawn from our country’s rich handicraft traditions.
READ MORE >>

Sustainable Craft

From the very beginning, Freedom Tree has been about celebrating a modern Indian aesthetic while showcasing the skills and materials that our country’s rich handicraft traditions have to offer.
READ MORE >>

Latest Design Stories

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Our Design Categories

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Gifts

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Furniture

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Decor

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Lighting

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Furnishings

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Cushions

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Entertaining

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Clothing

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