“Catch an octopus if you can!” Your furry baby can now enjoy the softest, plushest goodness of a richly textured, handcrafted octopus toy. Black and white tentacles tease your dog’s mind into an enriching and interactive game. This quirky design brings more fun to every activity! Not only is it a vibrant and whimsical playmate for your pet’s adorable photos and videos but it also makes for an eye-catching cuddle toy with its softest tentacles and squeaky features. And with this enticing toy, you bet your furry beloved’s playtime will extend to an hour or two!

Undersea charm springs to life in a single leap of creative quirkiness! Inspired by the whimsical nature of aquatic life, this multi-legged, black and white plush soft toy is sure to make your dog's playtime more entertaining and interactive than ever before! The beige, biscuit-coloured tentacles are meant to delight and tantalise your pet into more engaging activity. Like feathers that tickle, this lively and whimsical design gives it a unique touch that is sure to enthrall your pet baby to play longer.

“No other paws than mine - it’s MY rooster!” Our best buddies are often a bunch of adventurers, sometimes wild, and on the quirkiest side, especially Cluck Norris the Chicken Toy. Goofy and cute, this adorable canine companion is wild, playful and sometimes slightly peckish in a sweet way. Soft colours, plushest comfy material and carefully sewn, with attention to detail even when it comes to the finer nuances of the longish yellow spindly legs!

This sweet and cuddly toy is designed to spark your pet’s instant curiosity and invite hours of whimsical play. With its charming anteater-inspired features and crafted from the plushest fabric, Archie makes the perfect snuggle buddy for your furry friend. Handmade with impeccable attention to detail, this squeaky toy combines playful adventure with a touch of gentle elegance, making it a must-have companion for your pet baby.

Our pet’s playtime just got a whole lot quirkier! With its long, playful snout and unique design, this adorable anteater toy will instantly captivate your furry friend. Handcrafted to perfection, this black-and-white striped soft toy is more than just cute—it's a visual delight! The eye-catching zigzag patterns add a touch of whimsical charm, making it the perfect addition to your pet’s toy collection. Bring the fun and flair of Andy the Anteater into your toy stash today!

Get our nutritious carrot to munch on and draw instant inspiration from the humble vegetable that is cute, bright and adorable! Touch the handcrafted, soft-as-butter materials as your furry baby tosses and plays with it, while the squeaker inside adds to the adventure! Bask in their joy and feel the delight they bring into our hearts and homes. With this toy, a playful adventure begins. Get ready for double the magic, endless fun and sweet surprises!

Fresh strawberries with a dash of cream sums up the ultimate comfort; so it is with our soft, pawberry plush toy. Sewn with delicate, handcrafted love and inspired by heart friendly strawberries, get the perfect toymate for your furry baby. Experience the softest plush material and watch the playful sojourn as your furry baby tosses and plays with it, delighted even more by the squeaker inside.

“Seen my KitKat, anyone?” Have you ever seen a sweetly handcrafted catty companion for your dog before? Sewn in subtle shades of cream white and hints of lemon hues, look no further than this adorably handcrafted buddy! So, yes, get friendly with our quirky, dreamy and slightly introvert cat that loves to be in good company! Grab this now - soon this will be your furry baby’s go-to-favourite from the toy stash!

“How pawsome is my squeaky shoe!” Handmade and sewn with impeccable thoughtfulness and pet friendly materials, this enchanting toy delights your furry child like no other! Skim over the sewn diamond-cut, criss-cross patterns and the soft lace that adds a hint of mischief. Feel its gentle touch in your fingers. Soft, durable and safe to use, prepare to surprise your pet baby with how it doubles as a fun-filled, nose-work game. Plushest warmth adds an insulated feel to this powder blue toy.

Flowers are an essential offering of reverence. The ever popular kadamba and jasmine flower grow in temple gardens. This beautifully balanced print has magical yalis's dancing amongst the caonpy of kadamba trees.

Bring in the quiet charm of the night sky with the Celestial Sky Fabric, our illustration of the phases of the sun and moon locked in an intricate cosmic pattern. Screen printed on a chalky Lunar Grey base, the almost meditative gridlock pattern adds a calming presence to any space. Stunning on a small armchair or linear sofa, or as elegant curtain blinds.

Our Crayon fabric brings out the artist in all of us! Illustrated with natural forms and abstract strokes, the playful design invites you to step into your imagination. Whether you see clouds, leaves, or amorphous shapes, pastel pools of color and texture come together in a spontaneous rhythm that enlivens any curtain or drapery setting.

Fragrant Journey is a dreamy narrative in a woodblock print style illustration of the traditional fragrance-making process. From farming flowers to extracting essential oils, the delicate vaporous trails fill the empty spaces between the busy human forms on a dusky red base. The narrative print on canvas makes for the perfect curtains, adding a dramatic touch to living room windows.

The Kachnar is a burst of bright botanical motifs on a mellow grey base. Evoking memories of spring, the print is inspired by the five-petalled, orchid-resembling Kachnars. It features a series of inviting shades of chinois greens, pinks, teals, yellows, and whites, all melting into each other to form blooms, perfect for adding a fresh touch to curtains, especially in spaces that often host loved ones.

The Kachnar is a burst of botanical motifs on a hard-to-miss yellow base. Evoking memories of spring, the print is inspired by the five-petalled, orchid-resembling Kachnars. It features a series of inviting shades of chinois greens, pinks, teals, yellows, and whites, all melting into each other to form blooms, perfect for adding a fresh touch to curtains, especially in spaces that often host loved ones.

Bridging earth and sky, the Moonflower Printed Fabric mesmerizes with suspended botanicals, both celestial and earthly. The lunar phases of the moon are reflected in the silent spaces among the garden-scape. The Moonlit Blue colorway on a cotton herringbone base is perfect for creating dramatic curtains, bringing the pulsating life of the moon garden to your home.

The Vidari print is a mesmerizing ode to a midsummer night, alive with pastel and neon green passion flower blooms and fireflies on a gothic green base. The blooms extend their tendril-like petals into the night sky, creating a design that beautifully complements dark, graphic prints and stripes, making it perfect for enhancing living spaces.

Flowers are an essential offering of reverence. The ever popular kadamba and jasmine flower grow in temple gardens. This beautifully balanced print has magical yalis's dancing amongst the caonpy of kadamba trees.

Bring in the quiet charm of the night sky with the Celestial Sky Fabric, our illustration of the phases of the sun and moon locked in an intricate cosmic pattern. Screen printed on a chalky Lunar Grey base, the almost meditative gridlock pattern adds a calming presence to any space. Stunning on a small armchair or linear sofa, or as elegant curtain blinds.

Our Crayon fabric brings out the artist in all of us! Illustrated with natural forms and abstract strokes, the playful design invites you to step into your imagination. Whether you see clouds, leaves, or amorphous shapes, pastel pools of color and texture come together in a spontaneous rhythm that enlivens any curtain or drapery setting.

Fragrant Journey is a dreamy narrative in a woodblock print style illustration of the traditional fragrance-making process. From farming flowers to extracting essential oils, the delicate vaporous trails fill the empty spaces between the busy human forms on a dusky red base. The narrative print on canvas makes for the perfect curtains, adding a dramatic touch to living room windows.

The Kachnar is a burst of bright botanical motifs on a mellow grey base. Evoking memories of spring, the print is inspired by the five-petalled, orchid-resembling Kachnars. It features a series of inviting shades of chinois greens, pinks, teals, yellows, and whites, all melting into each other to form blooms, perfect for adding a fresh touch to curtains, especially in spaces that often host loved ones.

The Kachnar is a burst of botanical motifs on a hard-to-miss yellow base. Evoking memories of spring, the print is inspired by the five-petalled, orchid-resembling Kachnars. It features a series of inviting shades of chinois greens, pinks, teals, yellows, and whites, all melting into each other to form blooms, perfect for adding a fresh touch to curtains, especially in spaces that often host loved ones.

Bridging earth and sky, the Moonflower Printed Fabric mesmerizes with suspended botanicals, both celestial and earthly. The lunar phases of the moon are reflected in the silent spaces among the garden-scape. The Moonlit Blue colorway on a cotton herringbone base is perfect for creating dramatic curtains, bringing the pulsating life of the moon garden to your home.

The Vidari print is a mesmerizing ode to a midsummer night, alive with pastel and neon green passion flower blooms and fireflies on a gothic green base. The blooms extend their tendril-like petals into the night sky, creating a design that beautifully complements dark, graphic prints and stripes, making it perfect for enhancing living spaces.

The Senhur Single Seater Chair invites you to pause and admire the blend of art and functionality. An intriguing side profile brings the woodworker’s artistry to life. Crafted from reclaimed teak wood, its frame takes cues from our signature neu-primitive Senhur design. Each curve tells a tale of balance, between structure and fluidity.

The Sabar Palm Floor Lamp brings a bit of whimsical luxury with its contemporary design. Crafted in aluminium with a luxe gold finish, it pays homage to our signature Sabar palm leaf motif. The lampbase features three upward prongs, each ending with a Sabar palm, while the central lampshade carries subtle gold leaf prints that echo the theme. Create a layered look when you pair this with our Udanti ensemble floor lamp in a similar style.

The Udanti Tree Floor Lamp brings the quiet elegance of nature into a modern, luxurious design. Crafted in aluminium with a radiant gold finish, it celebrates the beauty of the Udanti tree in a woodcut style. The three upward prongs, each with a Udanti tree leaf made in metal, frame the central lampshade. Create a layered look when you pair this with our Sabar ensemble floor lamp in a similar style.

Kufri is a snow-dotted hill station near Shimla in North India. We were inspired by the rolling hills with dustings of snow and texture when we named this beautifully layered woven fabric. The Kufri tweed from Freedom Tree is a textured heavy fabric upholstery available in subtle neutral and colored hues. The easy-to-maintain fabric is ideally suited to a quiet modern living space and it's durability makes it perfect for us in boutique hospitality spaces or resort-style villas.

Our Raffia upholstery are specialty woven in slubbed weaves from blended yarns. Refresh your favorite corners or furniture with this tactile print, or introduce it as a statement print to a room. The contemporary, understated style is easy to pair and is versatile enough to play with.

The Ooty Geo Weave Fabric is locally woven with recycled cotton and features classic geometric weaves. Vegetal tones of earthy yellows and terracotta form a pattern of interlocked woven squares. It is right at home in traditional, retro and even tropical spaces.

Fragrant Journey is a dreamy narrative in a woodblock print style illustration of the traditional fragrance making process. From farming flowers to extracting essential oils, the delicate vaporous trails fill the empty spaces between the busy human forms on the dusky red base. The narrative print on canvas makes for the perfect upholstery for a dramatic accent chair or drapes framing living room windows.

Flowers are an essential offering of reverence. The ever popular kadamba and jasmine flower grow in temple gardens. This beautifully balanced print has magical yalis's dancing amongst the caonpy of kadamba trees.

Breezy yet refined, the Eventide Shirt Dress is your go-to for understated charm. Designed in soft, lustrous cotton satin with a relaxed silhouette, oversized sleeves and practical pockets, the bold painterly strokes ensure it’s casual but never ordinary.

Style Tip: Pair it with striking heels or crisp white sneakers to match your mood or the time of day.

Meet your wardrobe’s new best friend. The Eventide Easy Shirt with its breezy silhouette, high-low hem, and chic collar, it’s a no-brainer pick for any occasion. The bold brush strokes of painterly colours bring a splash of fun, while the pockets make it the ultimate mix of style and smarts.

Style Tip: Rock it with basic pants, or a drape skirt, or throw it over simple basics to let its color pop for a bright new beginning!

The Ageli Forest Maxi Dress is a masterpiece of intricate detailing. From its pleated drop waist and shawl collar to fabric buttons and overlapping cuffs, every feature highlights craftsmanship. Large hand-drawn floral motifs are positioned on a silver base tone, perfect as an evening dress with minimal effort.

Style Tip: Pair it with boots for a bold look, or dress it up with heels and statement jewellery for a wedding guest look.

The Ageli Field Midi Dress with its spring-inspired blooms, is perfect for hosting lunches, attending intimate gatherings, or even a spontaneous shopping spree. With its easy slip-on silhouette, collared neck, loose puff sleeves, and breezy gathered tiers, it’s designed for effortless elegance.

Style Tip: Pair it with ballerinas, a chic sling bag, and statement sunglasses—and make it your companion for chasing the sun!

The Sunup Midi Dress is your answer to the "what to wear" dilemma. Its easy slip-on silhouette, collared neck, and loose puff sleeves perfectly balance relaxed and refined. The gathered tiers and summery watercolour smudge print make it your go-to for brunch dates, and picnics.

Style Tip: Pair it with your favourite heels and chunky jewellery to seamlessly transition from daytime adventures to evening outings.

The Ageli Field Crop Blouse is a celebration of spring in every stitch. This button-down crop blouse features tiny frills on the collar, delicate piping on the placket, and fine pin tucks on the body for an elevated fit. The vibrant print of colourful Ageli blooms makes it a fresh, cheerful addition to your wardrobe.

Style Tip: Pair it with a formal fitted skirt for office dinners, or go for a relaxed vibe with a flowy skirt or denim for a sunny picnic vibe.

The Nu Primitive Boxy Pants with their breezy silhouette and easy-to-wear design, are versatile enough to take you from a casual office event to a soirée. Made from lustrous modal satin, these pants offer a soft touch that works perfectly in the daytime while also being evening-ready.

Style Tip: Make it a co-ord with the matching Nu Primitive Boxy Shirt. Pair with white jewellery for a coordinated look, or keep it simple with a neutral tank or bodysuit with flats.

The NU Primitive Boxy Shirt combines elegance with everyday versatility. Featuring a lapel collar and smart cuffs on a relaxed silhouette, it’s easy to slip on and style. The lustrous modal satin feels soft and has an evening-ready look. The tribal geometry-inspired print sets it apart from any crowd.

Style Tip: Perfect when paired with the matching Nu Primitive Boxy Pants, chunky jewellery, and heels for a statement look, or dress it down with a sling bag, trousers for a laid-back brunch.

The Sunup Wrap Top in a Lavender Dawn hue flaunts a dreamy watercolour smudge print on soft cotton. The wrap design hugs the waist just right and the playful V-neck with a sailor collar, long, relaxed sleeves with rolled-up cuffs complete this head-turner. For everything from casual brunches to formal soirées.

Style Tip: Pair it with denim for a breezy brunch vibe, or go bold with a straight drape and statement heels for a chic night-out look.

The Nu Primitive Wrap Top is designed in a flattering wrap pattern that cinches the waist and fits like a dream. Crafted from soft, lustrous modal satin, it features a V-neck with a sailor collar and long sleeves with rolled-up cuffs. The print ensures it's a head-turner at any event.

Style Tip: Pair it with black trousers and gold adornments for an elegant evening look, or style it for brunch or a day out with the girls.

The Hidden Bull Printed Shirt is the epitome of casual versatility for men. Designed in a timeless charcoal grey, it features a smart collar and rolled sleeve detailing for a relaxed look while the big-scale sketchy earthy print makes it your go-to neutral.

Style Tip: Pair it with white cargo shorts for a road trip vibe or black trousers for a night out with the lads.

The Bold Sej Printed Shirt combines contemporary flair with everyday ease. With striking geometric print in an earthy brown colourway, it pairs easily with a variety of styles. Details like the piping on the placket add a refined element.

Style Tip: Pair it with beige pants for a sharp look, chinos for a stylish date night, or keep it simple with denim for a night out with the boys.

The Nu Primitive Printed Shirt offers a chic rolled-up collar and a tribal geometry-inspired print in an elegant Nightfall Neutral colourway, the perfect pick for when you can’t decide what to wear but still want to stand out.

Style Tip: Pair it with beige pants for a polished daytime look or black pants to transition seamlessly into the night.