Our specialty is Trend and Color Strategies for brands, for manufactured products, branded environments or retail collections. Having worked closely in the trend and color industry has given Freedom Tree domain experience in this area. The studio has designed ranges for different applications and consumer needs for areas like; home décor and interior products, textiles and fabrics, fashion and beauty, appliances and technology and stationery.
The trend and color studio has been a knowledge partner to brands like :
AKZO NOBEL Worldwide, Asian Paints, BP Ergo, Berger Lewis, Century Laminates, Dai Nippon Japan, Dulux Color Futures UK, Fabindia, Easyjet UK, Future Group,Home Town, Godrej Appliances, Godrej Interio, Godrej Locks, General Motors,
Hindustan Pencils, Hyundai Korea, Jotun Dubai, Kansai Nerolac, Levis India,Myntra, Nippon Paints, Proctor and Gamble China, Portico NY, Samhwa Paints Korea, Virgin UK, Unique Pharma Russia, Whirlpool.
The Design Director, Latika is a past Board member of the Color Marketing group USA; and a director at the Pan Pacific Fashion Color Conference, a forecasting body for south East Asia. Freedom Tree is closely associated with the NCS, the Natural Color System an International color standard and their institute, based in Sweden.
Freedom Tree is the founding organizer of Colors India, the first cross Industry Color and Trend platform. What Latika enjoys the most is the time spent in training and sharing Design approaches and Color education with students, enthusiasts, professionals and brands.
If design is about form follows function, Freedom Tree Home Store adds a fresh feeling to the mix. It’s about easy living, trendy color mixes, fuss free products. Everything is designed at the studio and made in India, the work of many heads, hearts and hands. A place for the free and joyous. Freedom Tree has always seen spaces as a nurturing place for family and friends. A place to relax, and be easy.