Fragrance is a sense that can evoke a memory, a moment. We know you love the fresh colors and deft design at Freedom Tree! Let me share with you another, even more, sensorial experience, with fragrance.
We love color as much as you do! It has the capacity to be transformative, affect you with changes to your spaces, and effect you by uplifting your mood. As a designer, I am always awed by the power of fragrance. A sensation that I think is transportive.
I’m sure you feel what I do. A mere whiff of jasmine can take me back in time to remember the trailing tree in my mother’s garden. The waning heat, the cool sheets, and summer drinks and even her voice. Another friend, Sania’s fondest memory is her father's after-shave. Childhood mornings spent getting ready to go to school and him to office, triggering that feeling of affection even now. Jay has a universal memory of a smell we all love: petrichor. The smell of wet earth, or Gil, the pleasant fragrance that comes from the ground after the first rain. A relief from the long period of warm dry summers. Gunjan is immediately transported to her grandmother’s courtyard. The delicate Harshringar flowers, that they would gather. Their tiny star-like forms, like abundant snowflakes on the ground. The hint of winter, a change of season and the positivity of a new year!
It’s likely you have smelled each of the scent families at some point in your life, whether on your morning walk in the woods, passing a spice street or at the turn of season!
Fragrances are grouped in a way, much like color. Just as there is a color wheel that transitions from a yellow through orange to get to read, and then thru pinks mauves and purples to become blue - fragrances are also organized to show their relationship to one another. Scent families are broken up into four main groups: Floral, Oriental, Woody, and Fresh. These represent the four main olfactory groups with each having distinct characteristics.
At our newest Freedom Tree store at the Grand Hyatt in Goa, we took a few special guests on a sensorial journey that mixed color and fragrance into a heady experience. A person will gravitate toward one scent family over another and look for this collection of scents in their preferred fragrances. Inspired by our recent Southern Suns Festive Collection, and the help of the amazing team at Goldfield Fragrances, we curated Four Special Fragrances across each fragrance group and decoded each participant’s unique preferences.
Floral: The floral scent set is one of the most common families and usually smells like fresh-cut flowers or have a powdery note to them.
SOUTHERN JASMINE a fragrance meld we shared has a heavenly smell with dense leafy-green notes. A unisex fragrance is anchored in gustatory notes of sweet spices to give it a full body. In the floral family online find Tea Rose, Muguet, Jasmine and Cotton Flower.
Oriental: The oriental fragrance family has heady exotic scents. Think herbs and heady spices or dry, powdery, musk and resin notes make this family opulent and seductive.
DARK FLOWER is a heady and lingering fragrance. Strong scents of temple flowers like rose and jasmine hit the senses. Warm notes of musk and sandalwood add to the intoxicating mix. Dark Amber and Ginger Lily, Mogra and Oudh are your exciting mix in Freedom Tree candles.
Woods: Woody perfumes are usually warm, mixing incense-like fragrances like sandalwood and patchouli with drier notes like cedar.
VETIVER WOOD has a fresh fragrance, a waft of cool under the southern sun. Citrus notes are mingled with warm spices and anchored in strong notes of vetiver and patchouli. Look for Orange Spice, Cedar, and Sandalwood if you like the woody scents for home fragrances.
Fresh: The fresh scent family encompasses clean bright scents. Herby, citrusy and oceanic scents all fall into this category.
WHISPERING WATER is like a chilling breath of aquatic scents with citrus stones. Familiar floral notes and fresh scents of hill trees give lingering calm. Shop the crisp scent of dawn, with Morning Marigold.
Want to get in on the fun? Well, keep an eye out because we may just be bringing this experience to a store near you!
In the meantime, you can check out our curated Fragrances for Home in our Oil Diffusers and Scented Candles.
Learn more about our Color Edit Store at the Grand Hyatt, Goa.